Industry: Apparel & Lifestyle
Services Delivered: Web Design, Marketing, SEO, Marketplace Expansion, Ongoing Growth Partnership
Monthly Revenue: $20,000+
🚩 The Challenge
Undergear approached GeniusFex with a clear mission: revamp their online store, energize their social media presence, and drive consistent sales growth. Their digital footprint was fragmented, and they hadn’t yet tapped into major marketplaces or search visibility.
💡 Our Approach
We became their strategic partner, executing across every growth lever:
🔧 Storefront & Brand Identity
– Full redesign of their e-commerce site with a sleek, mobile-first UI
– Refined brand visuals and messaging for consistency
– Integrated analytics and conversion tracking
📣 Marketing & Outreach
– Launched targeted email campaigns with automation and segmentation
– Deployed paid ads across Meta, Google, and TikTok
– Revamped social media with strategic content and engagement plans
🛒 Marketplace Expansion
– Opened and optimized stores on Amazon, Walmart, and eBay
– Managed listings, SEO, fulfillment, and pricing strategies
– Built automation workflows for inventory and operations
🔍 Search & Discovery Optimization
– Implemented full-scale SEO strategy
– Deployed AEO (Answer Engine Optimization) for AI-powered search visibility
– Executed GEO targeting to localize campaigns and boost regional relevance
🤝 Ongoing Partnership
– Dedicated development and marketing teams
– Continuous strategy refinement based on performance data
– Always-on support to help Undergear adapt and grow
📈 The Impact
– Monthly revenue scaled to $20,000+
– Organic traffic increased by 120%
– Email campaigns achieved 30%+ open rates
– Paid ads delivered consistent traffic with optimized CAC
– Marketplace sales now contribute 40%+ of total revenue
– Social engagement doubled in 90 days
💬 Client Testimonial
“GeniusFex didn’t just build our store—they built our business. Their team is proactive, strategic, and always ready to help us push further.”
— Undergear Team